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YouTube plans Thursday to launch an analytics feature called Insight for its video uploaders and advertisers. Users will be able to see the relative popularity of their videos versus other videos in a certain time period, as well as drill down on the geographic regions where their viewers are located.

The new data will include measures such as in what parts of world — or, in the U.S., in which states — certain videos are popular and how long it takes for a video to peak in popularity. Only the person or organization that uploads a video will have access to this data.

“Whether a YouTube video has 10 views or 10 million, people always want to know the same thing: Who’s watching this? Where do viewers come from? How did they find my video?,” YouTube, a unit of Google Inc said in a blog post.